The ree-source.com media production team, led by Reese Harris, V.P Strategy at ree-source, inc., produced a video live streaming event for the PSG/Wilden pumps new product launch. This was a first for the PSG division of Dover Corporation (DOV: NYSE) and ultimately exceeded the goals of a high quality ‘live’ presentation to specific industry media channels, allowing for a significant reduction of marketing cost.
The Webcast was a part of an Award Winning Campaign:
CINCINNATI, OH – June 25, 2014 – DeanHouston, Inc., a Cincinnati, OH-based full-service business-to-business marketing communications firm, is pleased and proud to announce that it and prominent client the Pump Solutions Group (PSG®), Oakbrook Terrace, IL, have been selected as the recipients of a Silver Award in the category “Hybrid Team of the Year” in the 2014 PR World Awards program. Click here to learn more.
At the core of the studio simulated ‘on-factory-site’ production was a NewTek Tricaster 330 switch which integrated three HD video cameras, 4 people on mic, 5 three minute video files played at various times throughout the presentation, plus two PowerPoint presentations were choreographed into the 90 minute live event. The live stream fed through LiveStream.com services at a remarkable 1280 X 720 resolution. Nearly 200 participants logged in from many countries around the world.
It should be noted, the ree-source, inc. team nearly had a total production failure when moments before the event was to ‘go-live’ when a welder in the next room began an arc-welding project and all power to the production was lost. Miraculously, a back-up scenario was executed and the event was started without any more glitches. It just proves that Doctor Murphy is very present in complex event productions.