Board Member: North County Cancer Fitness

Next post
Prev post

Fitness is now an essential component of cancer recovery. Survivors are advised to get moving, exercise, eat healthy and stay fit. North County Cancer Fitness is a non-profit fitness and wellness resource organization. Volunteers manage all fitness classes, website and resource management, and outreach to the cancer survivor community.

Reese is a member of the Board of Directors since early 2019 and manages the development and implementation of all marketing, design, web and tech development.


– Implementation of the Google G-Suite platform was launched in the Spring
– Launch of the new website was completed in April 2019
– Staff and volunteer training of the new tech eco-system was complete in June 2019


– The redesigned email campaigns generated the highest ever number of emails opened (49%) and highest click through rate ever (29.5%).
– Organic traffic to the website has increased 63% since the new site launched.
– The launch of the new EoS location in Oceanside had more attendees and signups then hoped.
– The forms are allowing easier ingest / registration of new participants, to the delight of the volunteers who input the information.
– Facebook ad sets for the past 60 days designed to promote NCCF have increased enrollment 310%


– 13 videos were shot in May 2019, with two explainer videos and 7 testimonials.
– 3 additional videos were shot to promote health and wellness events.
– Visit the website to see the videos.

Visit the newly launched website: