Our challenge: was to increase brand awareness for the “Found Money” endowment concept, attract new clients through lead gen process.
Client: Compassionate Communications Foundation + Accretive San Diego
The process: started with donor interviews to understand why they are frustrated now more than ever with the charity’s use of their donation. Many donors believe charities are not providing enough accountability for managing operations, costs, such as a traditional business. Donors view their donation as an investment not just a give-away, and they expect their donation to be thought in those terms.
Leveraging this information, we developed a new LinkedIn social media advertising campaign personalized to each of its unique audiences.
The result: Development included the new StopDonorFatigue.com page and a redesign of the CompassionateCommunications.org website. The personalized LinkedIn campaign increased inbound leads significantly, to the delight of the client.