Challenge: Could it be possible for one of our nonprofit clients to be awarded the coveted Google Ad Grants $10,000 of free Google ads per month? For a small nonprofit serving a hyper-local region of Southern California this could significantly help build participation, volunteers, and donations.
Process: After months of work to perfect the site keywords, copy, metadata and imagery, the $10,000 USD of in-kind advertising every month from Google Ads was awarded to the North County Cancer Fitness organization. Multiple search campaigns with an array of Google ads have been designed to exact the most effective ads that attract the best results.
Result: It has been less than a month but so far organic traffic to the site has increased exponentially and beyond our wildest imagining. Evaluations of the data and refinements are continually being made to generate the best performance.
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