Archi’s Acres, a California Benefit Corporation, is a farming enterprise that utilizes hydro-organic technology to grow certified organic produce. AiSA (Archi’s Institute for Sustainable Agriculture) isan extension school for Cal Poly University in Pomona, CA.
Early in 2016 the Archi’s Acres Farm and their agriculture training program (Veterans Sustainable Agriculture Training VSAT) was forced by the DOD Department of Veterans Affairs to remove the word “Veterans” from the school name. Reese was engaged to conceptualize and develop a new name, brand identity and full range of promotional collateral including banners and large signs, a new website and website enrollment forms, a new CRM system, many promotional videos, and a mass communication system. The development of all marketing and sales production elements took just over 4 months, and was fully implemented.
Design and development required the coordination and approval of the Department of Defense and Cal Poly Pomona.
In addition to the design and implementation of all marketing elements, website, email system, and CRM, Reese volunteered as a marketing instructor and taught a popular 4 hour marketing class to the students each month. This lasted over 4 years. Reese also enrolled the 6-week course and received the Leadership Award.